4 core values to a successful corporate video

  1. Define your target audience.

Marketing is about positioning and communicating your unique value to a very specific audience. Your product or service won’t appeal to everyone.  You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined target audience. That sounds risky because if you narrow the focus of your message  to a niche audience you have to leave stuff out. The only thing riskier than that is leaving everything in.So in essence define your audience and tailor the script,production and post production to connect with your target audience.

Tambi Studios was briefed by Dar Al Marefa School to create a corporate video.Once we jointly agreed that the Target audience was new parents to increase admissions the storyline was clear.We let the children and teachers tell the story of the advantages of their education system.

 

  1. Tell a great story with an emotional connection.

Virtually all purchase decisions are emotional decisions. Your lubricant may be 23% more viscous than your competitors, but the fact that the local fire-department uses it is going to be the idea that people relate to and remember. Most corporate video productions today are recitations of facts, features and benefits. Most viewers never get to the end of these videos. If you want your viewers to watch and remember your message then you have to connect with them on an emotional level.

An initiative from the Government of Dubai wanted to launch M Government where the citizens of the UAE are connected to government departments 24 hours a day through mobile applications. Tambi Studios offered the Emotional touching route to show how the Government departments made UAE citizens life efficient and convenient.

 

  1. Show me, don’t  preach.

Video is by far the fastest growing marketing tactic in use today because it informs and persuades better than any other media type. Video is an experience that engages the audience both visually and orally, with a great story shown in involving visual effects.. Why just explain how your product works when you can actually show people using and benefiting from that product? Video is gaining popularity because it is the best means of conveying a great deal of information quickly to an attention-deficit plagued audience.  Video is particularly effective when you need to showcase the more intangible benefits of a product. Imagine trying to promote a perfume solely on the merits of that particular fragrance. You couldn’t. You sell perfume by creating imagery that suggests the “promise” of that perfume.

Tambi Studios was briefed by the Advertising Agency of Al Hilal Bank to showcase their flagship head office in abu dhabi.A Mall within a bank is not an understatement as you are about to find out. It’s truly an amazing concept.

 

  1. Your customer is the focus, not you.  

Your customer wants to know how you can solve their problems – that’s what matters to them. They really don’t care much about your history or your processes. And yet the vast majority of corporate videos today are still not written from the client’s perspective. Most businesses continue to create videos that talk about themselves. You should be putting yourself in the shoes of your customer. What do they care about? What are their problems? Then position your company as the obvious and unique solution to those specific problems.

Get Creative With Romantic Gifts

When you are trying to figure out what type of romantic gift to get for your love interest, there are basically two roads to take. There’s always the tried and true method of picking up something safe and predictable. Or you can put your mind to work and come up with something that will be exciting, unexpected, and touch your romantic partner in ways that flowers and candy could never manage. If you are ready to explore that second option, here are a few tips to help you on your way.

Without a doubt, coming up with a creative and romantic gift requires you to know your romantic partner well. If the two of you have been together for some time, that should not be an issue. But if you have only been together for a short time, you may still be getting to know the little things about one another. When that is the case, have a confidential word with a few friends and family members. You can pick up some tips on your love interest’s likes and dislikes that have not come up in conversation just yet. This additional information can go a long way toward helping you identify potential ideas for romantic gifts.

Once you have a few ideas in mind, your next step is to determine just how hard it would be to pull the gift idea together. While some of your ideas may be great, they could require a lot of time to plan. If there is not a lot of time available, go with one of your ideas that can come together quickly and still be a welcome surprise. You can always save the more elaborate ideas for use later.

Keep in mind that even though love is overflowing, the bank account may not be. It would be nice to give a romantic gift that makes a big splash, but still leaves money to go out to dinner and the movies now and then. Make sure that your gift will not leave you in financial straits and cut into any activities you and your romantic partner normally enjoy on a date.

Above all, plan the gift so that it is something your love interest will appreciate and enjoy. This will show how much thought you put into the gift and make it even more special to the recipient. Make it something that is fun, has deep meaning, and is likely to be something that will be remembered fondly for a long time to come. No one else has to get the idea behind the gift; as long as your romantic partner understands the motivation behind it and approves, that is all that matters.

Planning Your Independent Movie Post Production

Scheduling Tips for a Successful Indie Film Post-Production Cycle

Filmmaking is all about careful planning. While it is possible for a small crew of people to create a lucky masterpiece of filmmaking genius by winging it, the odds of failure at some stage of production are high. In the end it is those who take the time to plan during every phase of their movie’s production that will reap the rewards of a well produced film. This is important because a well produced film is like a calling card for a filmmaker which can open doors to film festivals (especially the larger, more important ones), increase the opportunities for making money with their movie, and ultimately increases the odds that there will be another movie to work on after the current project is complete.

Failing to Plan. Planning to Fail.

Careful planning in the post production phase of an independent film is just as important as planning during pre production and production because on average, nearly half of a films total production budget will be spent during this phase. To bring the project in on-time and on (or under) budget requires attention to detail in cost areas that can balloon out of control quickly, without even realizing it.

Whether a filmmaker is hiring others, or doing the work themselves, there is a ‘cost’ to everything during post production. The cost may be more obvious when someone has been hired to perform a task, but a critical mistake that many independent filmmakers make is assessing any work they do themselves as ‘free.’ Technically this may be true in that the filmmaker doesn’t need to reach into the wallet and hand someone a stack of twenties, but everyone’s time has a cost. There are other things that a filmmaker could be doing with that time, and in post production there is almost always something else that needs to be done!

The trick is in knowing how much money your time is worth. It may seem like a no-brainer to not hire an editor, but if it takes the filmmaker 200 hours to assemble a rough cut and an experienced editor can do the same job in 100 hours, is doing it yourself really saving money? What else could be done with that time? These are the sorts of tradeoffs that every filmmaker must think through during post production.

 

It’s all About the Answers

Some questions that need to be answered before post production begins:

  • Who will be logging all the footage that has been shot and how long will logging take?
  • Who will be editing the movie for a rough cut? How long will it take?
  • Who will be editing the movie for the final cut? How long will it take?
  • Are there reshoots that must be done? When will those happen and how much time will they take?
  • Are there additional collateral materials to be produced (trailers, promotional materials, DVD extras, etc.) that need to be produced during this time? What are they? How long will each one take? Who will be doing the work?
  • Who will be producing the music for the movie? What about foley? Are there any sections of dialog that will need to be redubbed?
  • Does the film have any visual effects or CG that need to be added? See more about this on VFX Los Angeles.
  • What about color correction? How long will it take?
  • What formats will be produced for festival screening? DVD? Film print? Something else?
  • Who will produce the DVD product (either screeners, or final product to be sold)? How long will that take?
  • How long will a lab take to process film footage for each cut of the movie?

Conclusion

Every project is different and the above question may only be a sampling of the issues and tasks that need to be taken into consideration as post production begins. In the end a filmmaker only has so many hours in a day, and ultimately unless the film being produced has no deadlines (relatively unlikely, even if the only deadline is the entrance deadline in a film festival), the hours that are put in planning and answering the above questions will be the difference between a project being completed on time or missing deadlines. Sometimes answering these questions can even mean the difference between a project being completed or not.

Search Engine Optimization Techniques for Freelance Writers

If you’re a writer, and you’re serious about getting your work noticed online, then you need to know about keywords and SEO. These are relatively new concepts that were nonexistent in the world of print publishers.

 

SEO, or Search Engine Optimization, is not difficult. But it takes time to learn and master. To reach a wide audience online, writers must have articles and blog posts with a high search engine ranking. This is because online content most commonly comes from a search, usually via search engines like Google or Bing. These search engines examine the words people use to search for a topic. For example, they take the search term, “how to write online”, and generate a list of related content.

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You can use the following resources to start getting familiar with SEO and keywording.

 

Webconfs: Free SEO Mini-Book and Tutorial

Webconfs offers a free mini book that covers everything about SEO. This includes a description of how search engines work, and a comparison of the different search engines. It also tackles the importance of keywords and links, and more advanced concepts like metatags and website promotion.

 

Udemy: Free SEO Course 

This free online course provides step-by-step guidance on SEO best practices, and how to rank in search engines. You also learn how to build a keyword list and how to incorporate them into your keyword strategy. This course even covers off-page SEO, and Facebook Ads. This course is great, even if you have absolutely no experience with SEO. 

 

The Website Writer

For those new to writing for the web, The Writer Magazine is a very useful resource. The site offers plenty of free advice on web writing. This ranges from building a website to editing to even special help for ESL web writers. You can also submit your work for potential publishing

 

SEO for Freelance Writing

The best place to learn how to write for the Internet is the Internet itself! Taking the time to study things like SEO, keywords, tags, and site indexing will greatly pay off for freelance writers who want to be published online. It is also great for bloggers interested in earning money from their blogs. In addition to those listed above, there are hundreds of places online to learn more about Search Engine Optimization technique for writers who want to make a living writing for websites.

How to Creatively Network for Artists

Five Ways to Enhance your Artistic Market and Build your Network

Five innovative ways to successfully build your creative network among fellow artists and professionals.

You’ve sent your proposal, bio, slides, and emails, even held up an “I’m hungry” sign, and no one has told you when to bring in your art. Here are five innovative suggestions, and common cliches, that will have fellow artists, galleries, agencies, and the general public murmuring, “I knew that Artist! I thought she was a beggar.” These valuable ideas will provide a start for artists building a creative network.

Build From the Ground Up

Who do you know that knows someone, that knows someone? Make a list: family, friends, neighbors, coworkers, mentors, and alumni. Check your list twice throughout the day, and revise as needed. Be sure to let everyone know you are looking for connections and opportunities. When you have a lead, follow up.

Social/Professional Networks

Say yes to popular sites, such as MySpace, Facebook, Twitter, YouTube, LiveJournal, or more focused sites such as DeviantArt, ArtBistro, or ArtInfo. Meetup.com is a great resource to form contacts and attend small to large gatherings, to collaborate and express your media. If you prefer underground social networks, try sites like Tumblr, Rafter Jump On, or Altpick.

There are online professional networks (AIGA, etc.), which usually require a membership fee, that will get you more connected if you do not have offline professional networks available in your region. For offline professional networks, consider co-ops, arts organizations/galleries that thrive on memberships and volunteers, entrepreneur groups, or the local women’s or men’s professional associations. Look at demographics, media, and other specifics. What do you have in common with other professionals? Your local arts council is also a great resource, no matter which media you work in as an artist.

Tip: When you become a member of an online or offline network, offer comments and connect with fellow artists. You will be remembered. Building a network requires effort and maintenance.

Haunt Coffee Shops

It’s true, especially of the independent coffee shops or collaborative spaces… The creatives gather around the fuel that keeps them going between jobs. Bring your sketchbook, laptop, or novel, and don’t be afraid to strike up a conversation, even if it is with the barista. All sorts of people come into coffee shops, especially if they are in a public library (from homeless to CEO). Similar places to consider are restaurants and others of the like, where emerging artists often start, either showing their work or making ends meet.

Self-Promotion

Do plein air painting or caricatures. Do your art to music on the streets. (Some cities require permits or at least permission from a local business whose corner you have taken over.) Attend craft or art fairs in your area of focus. Attend or teach at conferences, workshops, and retreats. Be a presence at gallery hops, whether you are showing or commenting, and find out how the artist got their space. Then, work to get a space. Create business cards, mailers, postcards, and your artist’s statement. Self-promotion can be intimidating, but you are investing in yourself. Show your creativity, be uniquely you, and as they say: Think outside of the box.

Do It Yourself

Be your own muse. Start your own MUSE, another professional networking and meet up group for creatives. Take the few artist contacts you know from the neighborhood and coffee shops you haunt and form a co-op, where you will share a space, host gallery showings, and create. Contact an artist whose work you admire, ask for an informational interview, and keep growing.

These five suggestions will help get you started in creative networking. Don’t be afraid to shine, and go where others have not. Isn’t that what artists do?

Painting Tips for Beginners

Have Fun Creating an Original Painting

Basic information for beginner painters including painting tools, helpful hints, and simple techniques.

For many people, painting can be a relaxing hobby that helps them to express themselves. Professional paintings may intimidate beginners, as they are often detailed and realistic. However, anyone can paint a fantastic painting that expresses a part of themselves, or one that simply looks pretty. The following advice can help beginners to get going in the face of intimidation.

Painting Supplies to Have Before Starting to Paint

Before beginning painting, there are a few supplies that are very important to have. The following items are essential or near essential when first starting out:

  • A drawing tablet and pencils
  • Canvases
  • A variety of paint colors (usually either acrylic, oil, or watercolor)
  • Starter brushes
  • Medium (to mix with the paint)
  • Some sort of towel
  • A palette or palette paper
  • Paintbrush cleaner (for oils)

Easels, an apron, floor coverings, and other accessories are more optional.

In terms of what artist paint brushes to pick, it is often a good idea for beginners to purchase a wide variety of brushes. Large brushes are generally good for wide strokes, while thin, small brushes are better for details. Brushes vary greatly in quality, so it is important to choose how much time one wants to devote to the art. If one is simply experimenting, it may be best to choose cheaper, lower quality brushes. If someone is instead planning on painting much more in the future, it may be better to purchase sturdier, more expensive brushes.

It may also be wise to buy several canvases while one is at the art store. That way, he or she may be more inspired to paint on a whim instead of having to go to the store every time the urge to paint strikes. It can be fun to have, say, a big canvas for a large painting and several smaller canvases for less-detailed paintings.

When choosing what type of paint to use, it helps to have some experience working with different paint types beforehand. Watercolors, acrylics, tempera, and oils are vastly different paint types. Watercolors require a steady, careful hand, while oils are messier but more forgiving. Acrylics are somewhere in between, as they are not as thick as oils but they do allow for some mistakes. Taking a painting class or trying out a friend’s paints first can be a good idea before purchasing a whole paint set.

Basic Techniques for Painting an Art Canvas

Before painting, many professional painters draw their subject from many angles to get a good idea of how they will design the painting, and in order to get an intimate idea of what they are painting. It is important for beginners to get in the habit of drawing pictures beforehand so that they can figure out what they are painting before they paint it. This technique can lead to better paintings and less frustration.

After drawing sketches, many artists will draw a faint outline of their subject directly onto the canvas. Some artists will make the canvas into a grid so that all objects are lined up properly. These lines do not really show up for acrylics or oils, but they may for watercolors. They can be erased with a simple eraser, but an eraser can also remove some of the dried paint as well. Thus, it is best to draw the sketch with a light touch, to begin with.

Once the sketches are done and all items are prepared, painting can commence. When painting, artists can get as realistic or as abstract as they want. If painting a scene realistically, it is recommended that many colors be pulled out of the scene, rather than just the obvious colors. For instance, when painting a brown purse, colors like yellow, red, and purple may be added, rather than just using a plain brown (Bryce Vinokurov, U.C. Davis).

Helpful Tips for Beginners

When getting ready to paint, it is often helpful to set up the whole area first. It may be a good idea, especially if one is especially messy, to cover up the floor or table with old sheets or newspapers. Also, it is often a good idea to wear old apron or very old and ruined clothes. Paint can simply ruin good clothes, so it is important to never wear a favorite outfit while painting.

Also, for mixing “perfect” colors, a painter should squeeze a little bit every paint color out on his or her palette before beginning. This way, one can use all colors that he or she sees in a scene without having to squeeze out more paint every time a new color is needed.

When painting as a hobby, the most important thing to remember is to have fun. A painting does not have to be perfect. It can be anything that the artist wants it to be.

History of Artist’s Watercolor Paper

Papermaking has an ancient history. Traditional paper manufacturers such as Fabriano and Arches produce watercolor paper for painting.

The creation of images is an ancient practice. Marks and pictures were scribed on cave walls, clay tablets, bark, papyrus, and vellum. Watercolor paper is a relatively recent surface for painting and creating art. The history of the watercolor paper begins with the story of papermaking throughout history.

Papyrus and Parchment

The English word for paper comes from the Greek term for papyrus, the ancient Egyptian material for keeping written records. Papyrus was made from strips of a reedy plant beaten together to form a smooth wide sheet. It was produced in Egypt as early as 3700 BC. Papyrus was exported to both Greece and Rome. The ancient Greek term papyros led to modern word paper.

The papyrus plant only grows in tropical regions. When papyrus from Egypt became scarce, northern regions needed to find a replacement. As a result, parchment was developed as another kind of writing material. Also called vellum, this material was made of processed sheepskin or calfskin.

Paper is Invented from Rags and Fibers

China is credited as the birthplace for the first true papers. It was considered one of the Four Great Inventions of Ancient China. Although there are some earlier examples, the papermaking process was developed in China during the early 2nd century. Supposedly, the paper was inspired by the nest materials of wasps and bees. The paper was created from old rags, mulberry plants, and other plant fibers.

Paper and papermaking slowly spread to areas beyond China. First Japan and other East Asian cultures adopted it, then it moved into the Middle East. Finally, it was introduced into Europe in the 13th century.

Artist’s Watercolor Paper Production

In Europe, the paper quickly began to replace the use of parchment. It was lighter, easier to make, and cheaper to use. Paper and papermaking arrived in Italy around 1250. The papers were made from recycled linen rags as the pulp. Some of the first papermakers in Europe are still making fine artist quality watercolor papers.

  • 1283 Fabriano, in Italy
  • 1492 Arches, in France
  • 1557 Canson, in France

These companies all produced fine artists papers, mainly for drawing. Papers for watercolor painting originated in the 18th century with the development of a very fine wire screen that was like a wire cloth. This new process allowed a very even surface to form in the pulp fibers.

This fine art paper became suitable for watercolor painting with the addition of a “hard size” to the fibers. Sizing is essential to watercolor paper because it allows the color to stay on the surface as the water sinks into the paper. This is what makes watercolor paint so brilliant and allows the surface colors to be lifted and reworked.

Early paper was all made by hand. Paper production entered the Industrial age in the late 19th century with the first companies to use a cylinder mold to make the finest art papers. Machine-made papers create the consistent quality and texture sought by fine artists. Although handmade watercolor papers are still available today, they are harder to find and generally more expensive.

Paper, in history, has strong sociological connections for record keeping, information storage, and communication. Paper that is stored properly and taken care of lasts a very long time. Some of the world’s most beautiful artwork is maintained in images on paper.

What is an Optometrist?

Optometrists are doctors of optometry (OD) who specialize in the practice of primary eye care.

Like ophthalmologists who attend a four-year post-college medical school, optometrists must attend a four-year post-college optometry school.

Optometrists take two years of general medical courses (as do ophthalmologists in medical school), followed then by two years of intense specialization courses in the field of optometry.

Upon graduation from optometry school, optometrists must then pass several national board exams and a North Carolina board exam.

Only then can an optometrist take the grueling North Carolina license test which allows an optometrist to be properly licensed to practice optometry in North Carolina.

Optometry and ophthalmology are similar in many ways, and in North Carolina, optometrists can do everything that an ophthalmologist can do except surgery.

In fact, optometrists can diagnose and treat most eye diseases, perform non-invasive procedures such as foreign body removal, prescribe all medications, give prescriptions for different types of eyeglasses and monthly contacts made of unique silicon material.

Optometrists are generally thought of as the primary care doctors for eye care (similar to a family doctor or general practitioner). Ophthalmologists are thought of as secondary/tertiary care doctors who handle advanced eye diseases and conditions as well as performing surgery (including laser surgery).

Because the education for optometrists is more of a concentration in optics and disease diagnosis and management, optometrists are very well trained to provide the best refractions for lenses of all types.

It is generally true that optometrists provide the best refractions because of their intense education and training in this field.

For this reason, optometrists are your best first-line of defense for having the best and clearest possible vision, while wearing color-blending contact lenses for a natural look.

During a normal thorough comprehensive refraction exam, an optometrist will perform the following steps:

This is used to verify your current vision and to compare it to your current lenses and prescription, if applicable. At AOC, we use only the best phoropter. Ours is computer automated, allowing the optometrist to obtain the most accurate refractions possible.

  • Dilate your eyes with eye drops.

The purpose of this step is to prevent your pupils (the center dark part of your eye) from closing when the doctor looks into them with a light to see inside of your eyes.

This is done to check your retinas, the central vision part of the retina (the macula), as well as the optic nerve, for any conditions or abnormalities.

These retinal photos become a permanent part of your record, thus also providing a history of your eye health so that future changes in your eyes can be easily detected and documented.

SEO Basics Guide

Search Engine Optimization Fundamentals for Effective Web Marketing

Search Engine Optimization is a type of Web marketing strategy to rank a site high on the search engine list. It’s the wish of every site owner to have their site appear on top when people type in specific keywords or phrases since it increases traffic significantly. These free listings that show up on the search engine are called “organic” or “natural” results. Unfortunately, there is no simple formula for making a site rank on top since many factors are considered, and each search engine uses different methods.

A Guide to the Basics of SEO: How it Works

When performing a search, a Web spider captures a URL and checks the pages based on factors such as the title, meta description tag, body copy, alternate text for images and links and then stores it in an index. When the user types in a keyword or phrase, the search engine looks in the index to display the right sites.

SEO Strategies and Techniques

SEO-conscious content developers are strategic about choosing the right titles and words in their articles. Before writing, they think about what keywords users will type in to find the article. (Google’s keyword tool is a helpful resource.) The keywords must not be too vague and general. For instance, “music” is not as good a title as “funk jazz music” since the term music is too broad to be found by anyone. It helps to be specific, but not too specific that no one can find it.

Other basic tips to know:

  • Avoid overstuffing the page with keywords since the search engine will most likely view it as spam. Repeating the key phrases every 100 words or so is a better technique.
  • The article should be written seamlessly without it seeming artificial or forced.
  • Add keywords in the subtitles to increase the chances for higher ranking.
  • Cite well-known websites that relate to the content.
  • Build external links through directories, social bookmarks, Facebook and Twitter.

SEO Techniques to Avoid

Search engines can blacklist sites that try to manipulate the pages to attract viewers. A website containing more than 50 unrelated links (link farms) for the sole purpose of getting traffic is unethical. Anything that seems over the top or deceptive, like keyword stuffing, should be avoided.

Ranking high on the search engine and building high traffic takes time. No one has a guide to perfecting SEO since search engines do not disclose everything. Google search uses as many as 300 factors for ranking sites. The best way to go is to follow the SEO advice of marketing experts. 

 

How Art Will Save the World

Visual art has inspired incredible cultural transformations in the world.

Many things about the world are all too often taken for granted, particularly in terms of human capabilities. Walking, for instance, is a basic function that usually doesn’t cross one’s mind until someone else’s misfortune becomes painfully obvious. Many important capabilities of a psychological nature are often taken for granted as well, particularly in terms of images. The ability to perceive, process, and analyze images is a crucial right-brain function which defines the most basic aspects of life, and perhaps more than anyone realizes possesses the single greatest potential for harmony in the world.

A Visual Basis for Learning

In the past hundred years, unbelievable strides in art, literature, science, and human rights have taken place, and such progress has coincided with the availability of images of the outside world. Before the advent of photography, television, and most recently, the internet, a person was not able to conceive of a world outside their immediate surroundings; therefore, exploration of foreign lands and especially other planets was never a priority because, even if it were possible to read about such places, the lack of visual evidence created widespread apathy in terms of the rest of the planet.

Consider, for example, what kind of relief efforts would have been made for the victims of the earthquake in Haiti this winter if no one had seen photographs of the damage and destruction; or what sort of movement would have erupted in the absence of photos coming back from Vietnam; or what the state of space exploration would be now without the iconic image of Neil Armstrong on the moon.

The increasing awareness of the world (and beyond) has had another significant impact on cultures all over the world: the emergence of visual art. Prior to these relatively modern technologies, painters and sculptors were typically expected to create portraits, or at the very least stay strictly faithful to the human form. There have obviously been artistic movements in the past, the Renaissance is the most important example, but even in such masterpieces as Michelangelo’s Sistine Chapel, humans resemble humans and nature resembles nature.

Artistic Freedom Leads to Creating the Future

It was not until the late nineteenth and early twentieth century that artists were truly free to explore the possibilities of their respective media. Artists such as Vincent Van Gogh, Pablo Picasso, Salvador Dahli, M.C. Escher, and Georgia O’Keefe continuously redefined the possibilities of visual art, and have since inspired hundreds of thousands of ethereal works of art.

The landscape of visual art is, of course, much greater than the works of painters. More artistic uses of photography, sculpture, architecture, and the newest addition to visual media, the cinema, have been redefined post-industrial revolution and have infused incredible beauty into the world, and thus into the scope of human consciousness. The power of past artistic movements such as cubism and surrealism is simpler yet more important than any artist could have realized at the time: the act of simply looking at a work of art inspires the viewer to think abstractly, to potentially look at the sky and think not of the basic star-studded landscape the eyes first perceive, but of Van Gogh’s swirling colors in his masterpiece, “Starry Night.” One might also look at Picasso’s “Crying Woman” and, perhaps subconsciously, consider the sadness of women all over the world. Such abstract thought is the basis for action.

Naturally, art has not single-handedly transformed the world into a magical, peaceful place, but the boundary-defiance and emotion it encourages in its viewers have aided political movements all over the world: Civil Rights, the Women’s Movement, and gay activism just to name a few. Given the changes that have happened in the past hundred years or so, one must wonder what the world will be like in another hundred years, and what role art will play in creating the future.